MIRINDA
SMILE TESS

Tess Christian is the only woman in the world who hasn’t smiled for more than 50 years. But, if Mirinda is on a mission to spread smiles, how can it let even one smile break its global smile chain?

Mirinda set out to achieve the impossible by uniting the world in cracking the toughest smile. If the world coming together wasn’t enough, Mirinda wanted to ensure every reason that could make her smile reaches her through Mirinda’s global media space.

The idea got a 75% voting at the Global Creative Council of Havas and was loved by PepsiCo’s CMO, Vishal. Due to legal reasons however, the idea has been on hold.