Coke was the official sponsor at Champions Trophy ’25, playing the game of Half Time with a lot of media money at stake. That meant Pepsi couldn’t play anywhere in the stadium or around, so it wasn’t fair play, right? It was the right time to bring back the Cola wars.

So instead of staying quiet, we asked the fans the most important question. If you’re thirsty for more, why wait for halftime, when you can have Pepsi Any Time?