A global repositioning exercise for Mirinda. I got the opportunity to spearhead the creative narrative for Mirinda for 2026: Sip a Mirinda and Smile. The campaign is live in Sub-Saharan Africa and Pakistan, launching soon in India, China, and Egypt.

With a new positioning and brand-new packaging, Mirinda is bringing smiles back again. Its tangy taste uplifts your mood, and fizz lifts your lips, instantly bubbling a smile. And when you smile, the world smiles back at you.

The launch needed a Smile Anthem, so we secured the rights to Pharrell’s Happy. PepsiCo’s International Beverages Conference 2025 saw the first version of the anthem, and eventually, SSA launched with a version of it. Pakistan needed an Urdu-English twist, so I wrote the lyrics and the film.