In a hyperconnected world, we’re more disconnected than ever. Moreover, our day-to-day is filled with moments that bring us down, making it harder to connect with others. But all it needs is a trigger: a warm, infectious smile. With brand-new packaging, Mirinda is bringing smiles back again. After all, its tangy taste uplifts your mood, and fizz lifts your lips, instantly bubbling a smile hard to hide. And when you smile, the world smiles back at you. So go on, sip a Mirinda and Smile.

A global repositioning exercise for Mirinda. I got the opportunity to spearhead the creative narrative for Mirinda for 2026: Sip a Mirinda and Smile. The campaign is live in Sub-Saharan Africa and Pakistan, launching soon in India, China, and Egypt.

The launch needed a Smile Anthem, so we secured the rights to Pharrell’s Happy. PepsiCo’s International Beverages Conference 2025 saw the first version of the anthem, and eventually, SSA launched with a version of it. Pakistan needed an Urdu-English twist, so I wrote the lyrics and the film. The campaign got me working with my favourite Coke Studio artists and made my debut in front of the camera.