Blackberrys
Be your
kind of man
Blackberrys wanted to connect with a younger audience, because the reality is it is still seen as “my father’s brand”. The issue is that the category at large has spoken to the same kind of man for quite a while now.
Menswear in India has traditionally been built around a single ideal of masculinity. The category defines what a “finished” man looks like, and success is coded through consistency, polish, and conformity.
But the truth is, not every man wants to be on a mission today. Today, men don’t subscribe to one mould. They mix ambition with ease, rules with instinct, and polish with personality. It’s time to celebrate the kind of men who want to be their own kind of man.
For a long time, they tried to give you a uniform.
A set of rules for the "Man of the Hour." The "Man of the Match." The "Man on Top."
But c’mon, you’re not a label.
Let’s rewrite the playbook here. For the kind of man who’s tired of it.
For the kind who is driven by rules.
And the kind who treats the rules like abstract art.
For the "first-one-in-last-one-out" kind of head,
And the "I’ll -just-do-it-from-the-balcony" instead.
For the "change the world" kind.
And the "change the playlist while others run to sleep” kind.
For the kind who treats a Tuesday like a Red Carpet,
And the kind who plans it last minute and still makes it look worthy of the Red Carpet
The kind who wears a tuxedo to a neighbourhood bar,
just to show the room exactly who they are.
The kind who does it just like that —sharp, but never trying,
While the "dress-to-impress" crowd is busy over -buying.
Because a fit isn’t about the fabric or the thread,
It’s about how your story weaves into it.
The sharp. The chill. The instinctive. The few.
For every kind of man... that is actually you.
Blackberrys. Be Your Kind of Man.
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