Launch Film

Artists fear losing creative freedom and control while signing with Major Record Labels. Madverse was established to simply give artists the independence to release their music on their own terms. From giving them the essential tools to creating a self-sustaining artists’ community through the power of collaboration, it is how we built India’s first DIY label.

Which is why we launched with the creative brand platform - Beyond Labels. The film spoke to artists by the artists, and social content is how we kept the community alive.

I not only led the creative platform but also built the brand’s voice across touchpoints like events, website, and most importantly, social.

Within 6 months, 10K+ artists signed up, launched music and crossed 25Mn+ streams collectively.