Dabur Red Paste has been making India’s teeth game stronger, confidently saying Chabaatey Raho. So when it came to the World Cup, the brand needed a stance that was as confident as their claim. That’s when Manoj Pahwa, the brand’s age-old ambassador, made a comeback as Chaubey Ji. A character who loved to eat whatever came his way.

Extending the colloquial use of the phrase “Saamne wale ko Chabaa Jaana = Defeating the opponent ” to our communication, we created a series of films. Hinting at not-so-subtly towards iconic but “hard” food items from opponent countries, we proudly said this cricket season, “Hum Dabur Red ke Saath, Sabko Chabaa Jaaynge”.