Citroën C3 and Aircross were getting feature upgrades to stay competitive in the segment. While these weren’t category-defining innovations, the challenge was to make them feel impossible to ignore.

So instead of listing features, we chose to own the conversation.

What followed is a witty, over-the-top mockumentary that playfully exaggerates the daily chaos relationship managers face when confronted by sceptical customers who find the product features simply too good to be true.